Unveiling the Digital Divide of Political Engagement on Reddit

Role
UX Designer
Timeline
36 Hours
Team
Client
JumboHack 2024
[ OVERVIEW ]
Political conversations on Reddit often happen inside algorithm-driven bubbles, making it difficult for people to see all ideologies being discussed
To solve this, we built a dashboard that analyzes political sentiment across subreddits, giving users clear insights into ongoing discussions.

OUTCOMES
Made sense of political noise
Translated raw subreddit data into data-driven insights about how political conversations evolve online.
Turned complex ideas into clarity
Created an interactive dashboard that transformed sentiment analysis into intuitive visuals, letting users easily explore political trends.
Runner-up in the Political Awareness and Racial Advocacy Track
Acknowledged for the technical innovation behind an r/politics dashboard that made complex data both usable and impactful.
[ TECHNICAL NIGHTMARE ]
Reddit’s data was inaccessible, making this project a technical nightmare...

CHALLENGES
Working around Reddit’s API
Halfway through the project, we realized that Reddit's API was not accessible to the public. This meant we had to find a way to scrape the data ourselves.
Finding signal in the noise
To uncover meaningful political conversations, we had to filter and organize massive subreddit data sets while keeping the context intact.
Building a reliable sentiment model
We had to build a sentiment model that could handle sarcasm, bias, and ambiguity to accurately analyze political discourse.
[ INITIAL DESIGNS ]
Minimizing cognitive load through clean, on-trend designs
Over the course of 36 hours, I went through several iterations of the design, each time refining the layout to make the data easier to understand.

DESIGN SOLUTIONS
Bento-styled boxes
With only a few key metrics, I wanted to keep the design simple and easy to understand.
One screen fits all
By consolidating all metrics in one place, users can quickly grasp the full picture without navigating between multiple screens.
[ FINAL DESIGNS ]
A modern dashboard that puts complex data and sentiments into the hands of users


Bento-styled boxes

Options for several subreddits
[ README ]
What I learned
Technical challenges can be solved
Working on this project taught me that technical challenges are never dead ends. They're opportunities to think creatively. They're chances to innovate, experiment, and transform problems into solutions.
Everything has valuable insights, it's just about learning how to navigate to them
Nuances in language like sarcasm or bias can completely change the meaning of data, so attention to context is crucial.
[ EXPLORE ]