[ TWYLITDESIGNED 2024 ]

An AI Soundscape Engine That Personalizes Sleep for You

TWYLIT Hero

Role

UX Designer

Timeline

36 Hours

Team

1 Project Manager
1 Business Analyst
1 Researcher
1 Designer

Client

Producthon 2024

Poor sleep quality affect millions of people, leading to fatigue without effective, personalized solutions

To solve this, we created an AI soundscape engine that personalizes sleep, transforming restless nights into restorative rest.

Twylit Hero

KEY FEATURES

AI-Powered Soundscapes

By using AI, Twylit creates personalized soundscapes that adapt to your sleep patterns and preferences.

Real-Time Analytics

Twylit tracks your sleep patterns and provides real-time insights to help you improve your sleep quality.

Customizable Soundscapes

Twylit allows you to customize your soundscapes to your liking, so you can create the perfect sleep environment for yourself.

Most users struggled to achieve consistent, high-quality sleep...

To uncover why, we combined direct user feedback with in-depth research into the science of sleep and sound.

Twylit Research

INSIGHTS

Existing sleep apps are not effective

Users often reported that existing sleep apps did not help them fall asleep or stay asleep, leading to poor sleep quality.

Users want personalized sleep solutions

Users want personalized sleep solutions that are tailored to their individual needs.

Different noise patterns have different effects on sleep

Certain sounds can help users fall asleep faster, while others can help them stay asleep.

Creating a personalized sleep application that is modern, intuitive, and easy to use

I designed the initial screens to be minimalistic, with a focus on the main features and the user's sleep patterns.

Twylit Intial Designs

Our research showed a crowded sleep market but an unmet need, a solution that personalizes sleep

With over $18 billion in the sleep tech market, but no solution that aims to enhance sleep, we knew we had a unique opportunity to create a product that would be both effective and popular.

Twylit Adoption

INSIGHTS

A rapidly expanding industry

The sleep tech market is projected to surpass $300 billion by 2035, showing no signs of slowing down.

Sound machines are just the beginning

Sound machines currently make up only 8% of the sleep tech market, leaving significant room for innovation and growth in this space.

Positioned for growth

By entering this market, our product is poised to capture a share worth up to $14 million, with clear potential to scale alongside industry demand.

An application dedicated to delivering better sleep and scientifically backed restorative rest

Twylit Final Designs
Twylit Final Designs

An AI-powered sleep assistant that adapts to your sleep patterns and preferences

Twylit Final Designs

Sleep trends and insights

Twylit Final Designs

A personalized application from the beginning

What I learned

Leverage research to drive design decisions

Conducting user research and analyzing feedback reinforced the importance of grounding design choices in real-world insights. Understanding users’ needs and behaviors allowed me to create solutions that genuinely support long-term engagement.

Consider all aspects of the workflow

Designing a successful solution requires attention to every specification, from user needs and technical constraints to business goals and research insights.

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